Sip The Future. Taste The Change.

Poppi: A Bubbly Reframe. Wellness, but make it a summer playlist. I traded boring health claims for "flavor affirmations" and fizzy puns. This spec campaign for Poppi proves that copy can be both functional and fun, designed specifically for the Gen Z palate.

Deliverables: Digital, OOH, Paid Social expansion, and flavor-first storytelling with a Spotify playlist.