Washington Spirit: Our City. Our Spirit. Our Moment.
After back-to-back finals appearances that fell short, the Washington Spirit Women’s Soccer Team entered the Playoff Quarterfinals season with a goal of winning on home soil in DC. I was asked to write a hard-hitting, cinematic script that frames the year as the journey of everything the team has built, leaning into the city and its fans. The script pairs serious, dramatic storytelling with slow-motion detail and tight shots, while carrying the theme of perseverance through three straight playoff runs and a wave of young, promising talent.
Role: Copywriter
Client: Washington Spirit