Warby Parker
Warby Parker
Find Your Festive Frame of Mind.
The Vibe: Expensive glasses are a barrier to potential. For the 2024 Holidays, I wanted to turn Warby Parker's "Buy a Pair, Give a Pair" mission into a seasonal anthem.
The Concept: Lenses for Dreamers Reframing vision as an act of optimism. Using minimal, witty copy, this campaign invites the "chronically curious" to see the holidays—and their own potential—through a sharper lens. It’s designer eyewear with a soul.
The Deliverables: OOH, Paid Social, and Experiential assets that blend festive warmth with a bold, artistic edge.
More Fun Headline Ideas
“Cut corners on wrapping paper, not your eyewear.”
“You Deserve Frames Worth Celebrating.”
“Some gifts come with red flags. Our come with scratch-resistant lenses.”
“Look good. See great. Stay far away from sketchy specs.”