Find Your Festive Frame of Mind.

The Challenge: Glasses are too expensive, selling glasses online is disruptive, and many people worldwide are in need of affordable glasses. Children are falling behind at school because they cannot read, and people can’t do their jobs efficiently or can’t do their jobs efficiently enough. They may not know that Warby Parker offers designer eyewear at a revolutionary price, especially for the Holidays.

My Idea: I wanted this campaign to show that Warby Parker is more than glasses. I wanted to reframe vision as potential. With clean copy and an optimistic tone, I want people to feel invited to see the world not just clearly, but differently. My role as a Copywriter for this Spec Ad was to launch an awareness campaign that promotes and highlights Warby Parker’s Winter 2024 Collection as a stylish and essential part of the season. I achieved this by creating copy through OOH and Social Paid Media to show lens for dreamers, creatives, and the curious, which is Warby’s aesthetic.

John Nuñez (Copywriter), Brian Reyes (Graphic Designer)