The Daily Detox Of Your Dreams.

Lumin: No Fluff, Just Form. A spec reimagining of Lumin’s Charcoal Face Wash. I swapped "bro-centric" grooming tropes for clean, rhythmic copy that respects the reader's intelligence. Designed for the urban millennial who wants a routine that feels like a ritual.

Deliverables: Social-first product storytelling and web copy.