WNRS Sample Content

(Spec Work)

My Idea: This was personal because this brand feels like spoken word poetry, so I was inspired to mirror that emotional pacing. I wanted to treat each line and scene like a lyric, which was meant to create space, pause, and make people reflect.

My Goal: As a copywriter, I created spec TikTok videos for We're Not Really Strangers to showcase their products while staying true to the brand’s authentic, introspective voice. I crafted engaging, emotionally resonant content that was tailored for TikTok’s fast-paced, trend-driven environment. I achieved this by aiming to spark genuine interaction and highlight the brand’s strong emotional connection with its audience. As a result, these videos emphasized the products while fostering conversation and leaving a lasting impact.